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- 4 Videos
- 4 Multimedia
- 8 Texts
- 3.0 hrs
Module 2 focuses on narrowing the market for your product/idea, within the following topics:
- Value Chain
- Market Type
The most important thing for you to focus on in this module is to get a very good idea of your market. You’ll use a number of techniques to confirm the Market Type, the Value Chain, and Segmentation approach that you’ll take, as well as get a good understanding of the Technology Adoption Life Cycle to determine where your customers sit along this continuum.
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To learn about this program with regular mentorship support, contact your regional Venture Acceleration Program.